Quote Strengthening Digital Experience PortfolioĪpart from the latest move, the company introduced Sensei GenAI. Further, Adobe Real-Time CDP is now capable of generating multiple variations of rich audience segments by utilizing Sensei GenAI’s capability.įurthermore, the company has come up with new product enhancements and partner integrations for Real-Time CDP, which support first-party enrichment with partners.Īdditionally, Real-Time CDP has been infused with capabilities to help B2B brands boost cross-sell opportunities by getting engaged with new contacts.Īpart from this, the company integrated Real-Time CDP with Adobe Commerce to deliver a personalization experience to brands.Īdobe Inc. More precisely, the company strives to offer use case templates to marketers through generative playbooks. The latest innovations include generative playbooks, audience and journey creation, activating with partners, B2B account-based marketing enhancement, leveraging e-commerce for better personalization and consumer data management. Adobe ( ADBE Quick Quote ADBE - Free Report) added new innovative features to its Real-Time Customer Data Platform (“CDP”) to strengthen its Digital Experience segment offerings.

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